Strategic Operations & Executive Support
For leaders who value clarity, efficiency, and freedom.
Charla is an indispensable part of my work life. I have a chaotic job with multiple clients, shifting priorities, and constant demands. Charla manages all of this like a master air traffic controller at a busy airport. Charla is always thinking ahead, coming up with new and better ways to make my work sustainable. Her project management skills are superb. Her ability to interact with a wide range of clients, vendors and others is remarkable. And she is a wonderful source of both wise and practical advice to make my work, and my life, better. I cannot imagine work without her. - Mark R
I needed someone to take on a project of creating blog posts from podcasts. Charla did a fast and thorough job. She was extremely easy to work with, she understood exactly what I needed and delivered above and beyond what I asked of her. I would highly recommend
Charla to anyone needing extra support with their business. - Stephanie M
Hear what others have to say...
Hear what others have to say...
About CEO.
Our Mission
CEO Innovations was founded to help leaders move from overwhelm to clarity. We believe that when operations, finances, and logistics are handled with intention, business owners are free to lead with confidence, grow sustainably, and enjoy their lives.
Our Leadership Approach
CEO Innovations is led by a complementary leadership team that brings together two critical areas of expertise: operational execution and strategic financial and global logistics management.
This structure allows us to support clients at a higher level — not just with tasks, but with the systems, clarity, and foresight required to scale with stability and ease.
Who We Work With
We work with founders, executives, and families who value structure, discretion, and dependable support — particularly those managing growing businesses or internationally mobile lifestyles.
Meet the Leadership Team
Learn more about who will be supporting you one-on-one.
Charla Finley
Founder & Chief Operations Officer
Charla leads all operational strategy, executive support, systems development, and client experience. She specializes in creating structure, managing complexity, and ensuring day-to-day execution runs seamlessly — allowing clients to focus on leadership, growth, and high-impact decision-making.
Benjamin Perez
Co-Founder & Director of Financial Strategy and Global Operations
Benjamin oversees financial organization, strategic planning, and global logistics. His expertise includes budgeting, financial optimization, vendor oversight, and complex domestic and international travel coordination, ensuring efficiency, risk awareness, and smooth execution across borders.
CEO SERVICES.
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Our general admin services are designed to handle the behind-the-scenes tasks that keep your business running smoothly, giving you the freedom to focus on the big picture. Here’s how we support you:
Calendar & Schedule Management: We ensure your days are organized and optimized by managing your appointments, coordinating meetings, and keeping you on track.
Email Inbox Management: Say goodbye to overflowing inboxes. We handle sorting, responding, and prioritizing emails, so you only see what truly matters.
Travel Coordination: From booking flights and accommodations to organizing itineraries, we’ll ensure every trip is seamless and stress-free.
Data Entry & File Management: We keep your records accurate and accessible by organizing, updating, and managing your files and databases.
Customer Support: We assist with client communications, ensuring every inquiry is handled professionally and promptly.
Research & Reporting: Need data to make decisions? We’ll gather, organize, and present information to support your goals.
Task Coordination: From project follow-ups to vendor management, we keep everything on track and moving forward.
With our support, you’ll save hours of time while knowing that the details of your business are being expertly managed. Whether you need help with one-off projects or ongoing tasks, we’re here to make your life easier.
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When it comes to planning a summit, retreat, or conference, I bring a level of precision and care that ensures your event is not only seamless but unforgettable. I handle everything from start to finish, including:
Guest List Management: I’ll curate and manage your guest list, ensuring every attendee is accounted for and communication is clear and professional.
Promotional Strategy: I’ll help you craft compelling promotional offerings to boost engagement, drive registrations, and build excitement around your event.
Swag Bags: From sourcing high-quality items to coordinating delivery or distribution, I’ll make sure your swag bags are thoughtfully curated to wow your attendees.
Tech Setup: I’ll handle the logistics of setting up your virtual summit or hybrid event on your preferred platform, ensuring the technology is flawless so you can focus on your message.
Event Logistics: Whether it’s securing venues, coordinating schedules, or managing vendors, I’ll take care of all the moving pieces to create a stress-free experience.
With my expertise, you’ll not only save time but ensure every detail reflects your vision. I take the weight of planning off your shoulders, so you can focus on what matters most—delivering value to your audience and growing your brand.
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Our Advanced Support services are designed to tackle the strategic and operational needs of your business, helping you grow with confidence and clarity. By streamlining key areas and implementing proven strategies, we ensure you stay ahead without being bogged down by the details.
Affiliate Program Management
Expand your reach and boost revenue with expertly managed affiliate programs. From recruiting and onboarding affiliates to creating promotional strategies and tracking performance metrics, we handle all the moving parts to deliver measurable results.Social Media Management
Keep your online presence strong and consistent with tailored social media strategies. We manage content creation, scheduling, and audience engagement while monitoring analytics to ensure your platforms are optimized for growth and impact.Copywriting
Communicate your brand’s story with powerful, polished copy. From newsletters and sales pages to blog posts and email sequences, we craft messaging that connects with your audience and drives conversions.
With Advanced Support, we handle the high-impact areas of your business, freeing you to focus on your vision while we take care of the execution.
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My personal assistant services are tailored to support every aspect of your life—both personal and professional—because you don’t just run a business; you are the business. I’m here to lighten your load, streamline your day, and ensure everything runs smoothly, so you can focus on what truly matters. Here’s how I help:
Subscription Management: Whether it’s setting up new subscriptions or canceling the ones you no longer need, I’ll keep everything organized and up to date.
Virtual Errands: Need vitamins ordered? Groceries delivered? Gifts purchased for loved ones? I handle it all, ensuring it’s done with care and attention to detail.
Office Setup & Supplies: From refreshing your office space with the right tools and decor to sourcing and shipping the essentials, I’ll create a productive environment tailored to your needs.
Work-Life Balance Coordination: Planning personal trips or family events alongside your professional commitments? I’ll sync it all seamlessly to keep your calendar balanced.
Daily Optimization: From managing your to-do list to handling those “I’ve been meaning to get to that” tasks, I help you reclaim your time and energy.
Thoughtful Touches: Whether it’s arranging personal appointments, sending thank-you gifts, or surprising you with solutions you didn’t even know you needed, I’m here to make your life easier.
When you work with me, it’s not just about task management—it’s about understanding you, your needs, and the bigger picture. I integrate the personal and professional because supporting you means taking care of everything that helps you thrive.
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Our Creative Design Services are all about making your brand shine with stunning visuals and professional content that captivates your audience. Whether it’s creating polished designs or editing videos that engage, we ensure your brand’s look is cohesive, compelling, and impactful.
Video Editing for YouTube and Beyond
Transform raw footage into engaging videos that align with your brand. From cutting and editing to adding graphics, captions, and transitions, we’ll help you create professional content that resonates with your audience.Graphic Design
Need eye-catching flyers, business cards, or FAQ sheets? We design materials that not only look great but also effectively communicate your message.Social Media Graphics
Elevate your online presence with custom-designed social posts that match your brand’s aesthetic. From templates to standalone posts, we create visuals that grab attention and drive engagement.
With Creative Design Services, your content will reflect the quality and professionalism your brand deserves. Let us take care of the visuals, so you can focus on building connections and growing your business.
“I bring CALM to the CHAOS—Streamlining the noise so you can focus on what truly matters.”
Work with us.
charla@ceoinnovations.com
TX, USA
